Better Than Porn

lfc_tv.jpg

You’ve probably heard the ramblings that LFC was getting its own television channel.

Well, it’s now official. The club has signed a three-year deal with Setanta Sports to have ‘LFC TV’ offered as part of their satellite programming starting this fall.

Not since Saturday morning cartoons have I been this excited about television.

According to the Official Site, “supporters will now be able to enjoy every minute of every Premiership and Champions League game from the comfort of their own homes. “

Granted, that doesn’t mean every minute is going to be live, as prior (and more lucrative) contractual obligations hold precedence, but you’ll be able to see each and every game on one channel.

Liverpool’s weekend matches will be transmitted in the first instance at midnight on Sunday, then repeated throughout the next day and at regular intervals during the following week. Midweek games will be available from midnight the same night – and again repeated over the next few days at varying times allowing fans to watch matches at their leisure and, most importantly, at a time it suits them.

You’ll also be able to watch ‘selected’ Reserve games live and watch reports from the Academy, so you won’t have to wait until the summer pre-season to get a look at the latest starlet Rafa has signed.

And since they’re addressing the future, the past will be well represented with replays of old Premiership games.

Here’s what the Club says the channel will have to offer:

  • All Liverpool FC matches in the English Premier League and UEFA Champions League (not live)

  • At least six hours of original programming content per day, five days a week, fifty two weeks per year

  • Daily news round-up with all the latest from Anfield and Melwood

  • Exclusive interviews with the manager, coaching staff and current players

  • Classic matches from Liverpool’s illustrious past

  • No less than 50% of all friendlies involving the Liverpool football team on a live and exclusive basis

  • Live studio discussions with former Liverpool stars, supporters, celebrity fans and football experts

I also heard a rumor that it slices, dices and makes Julienne fries. (Thanks, JT)

Since the games will be carried live on Sky and Setanta (whose satelitte package you’ll have to buy to get LFC TV), I’m curious how the pre- and post-game offerings will work.

Our match previews will be extensive, with the latest word from Melwood on team selection and injury news as well as exclusive pre-match interviews with the manager and his players and, of course, the low-down on the opposition.

And after the game, our post-match analysis will be all-encompassing with our resident experts casting a critical eye on the day’s events alongside the views of the Liverpool camp at the game. And you can be sure that if the Man of the Match is wearing a red shirt – we’ll be looking to speak to him.

Will they broadcast these previews and analyses live, only to cut to other programming once the game they don’t own the rights to air live starts, then come back with live post-match reaction?

I’d certainly hope so, because while the post-game activities will hold up over time, putting together an intelligent preview becomes embarassingly easy and unnecessary when you’re showing it on delay and the majority of those watching already know the outcome. (Granted, there will always be those who can avoid technology and friends to deliberately keep themselves in the dark)

Even though I’m fortunate to be able to watch the lion’s share of games through the magic of the internet, I know this is a marketing scheme I’m happily and fully going to buy into once I have the financial means to make the switch to satellite.

My social life may never be the same again.

For those of you in the UK with any questions on subscribing, you might find the answers here. As for how this will work in the US, I’m looking into it.

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1 Response to “Better Than Porn”


  1. 1 lingeringbursitis August 5, 2007 at 1:34 am

    julienne fries 😀

    Let me know what that means for LFC fans marooned in the US as soon as you find out!


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